Chief Executive Officer

Caryn Cook

Bold decisions, insightful analysis, and wise guidance are staples of her client relationships and are the result of nearly two decades in the healthcare industry.
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People are what matter. Waking up every morning changing lives at Genesys is the most incredible feeling I could ever imagine. It's not something I take lightly. It's something I appreciate, I love and I strive for every day.
Caryn Cook
Chief Executive Officer

Trying to capture Caryn’s experience, passion, and energy for enhancing the lives of her clients is proof that words have their limitations.

Bold decisions, insightful analysis, and wise guidance are staples of her client relationships and are the result of nearly two decades in the healthcare industry, learning what works and what can be done better – thus the creation of Genesys.

Genesys represents a new beginning not only for Caryn and her team but also for her clients and their organizations. She’s more than a business consultant or an expert in benefits. Caryn is an agent of change, determined to do whatever it takes to help businesses thrive internally and in the marketplace.

What does that mean for you? It means stronger communication, robust benefits, and a culture that attracts and retains top talent. All of this leads to a more efficient and competitive organization, equipped in every way to achieve new levels of success.

Before co-launching Genesys, Caryn served as a Senior Vice President of Health and Welfare Consulting at one of the Largest Publicly Traded Firms in the world and as a Senior Business Development Executive for SunLife Financial and GE Capital / Genworth Financial. Her educational background helped to bring her to each path she has traveled, earning a Bachelor of Business Administration in Risk Management from the University of Georgia and a Certificate in Business and Economics from Oxford University.

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